Networking 101: Build Genuine Connections That Matter

In Australia’s close-knit professional world, networking is about more than just collecting business cards—it’s about building real, lasting relationships. Whether you’re looking to advance your career or broaden your industry knowledge, here’s how to network effectively: 

1. Be Genuine:
Focus on forming authentic relationships, not just adding contacts. Ask thoughtful questions and listen carefully. Building trust is key to meaningful connections.

2. Engage Online: 
Platforms like LinkedIn offer a great way to stay connected. Go beyond just adding people—comment on posts, share articles, and offer insights. Personalised connection requests make a better impression too. 

3. Be Specific: 
When seeking advice or help, be clear about what you need. Instead of “I’m looking for a job,” say, “I’m exploring marketing roles in retail and would appreciate your insights.” 

4. Give Back: 
Networking is a two-way street. Offer value where you can—whether it’s sharing a job lead or connecting people in your network. Small gestures build strong connections 

5. Follow Up: 
After meeting someone, send a quick message to thank them or follow up on your chat. Stay in touch by checking in every few months, sharing industry news, or congratulating them on achievements. 

Networking done right can open doors to new opportunities. It’s all about relationships built on mutual respect, trust, and genuine interest. Start building your professional network with purpose! 

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